Twas the week before Christmas when seventeen gentlemen took to the stage to give their finest performances. The oxygen teams decided it was time to go viral to the tune of ‘Hey Big Spender.’ Armed with trumpets, feather bowers, sparkling hats and even bunny ears, the teams sang their hearts out.
Nexi TV were on hand to film the biggest challenge the teams had faced since the start of the oxygen process. The idea first came about when Simon Jenner, watched his first YouTube video and was fascinated with the concept of such a ploy.
It wasn’t easy to get the teams on board for the idea. Jade, Sorted co-founder, had to be bribed with a human foot stool and team Myna mysteriously sneaked out of the office on the day of filming! While others took to it like a duck takes to water…mentioning no names! Mez, Wewana co-founder said; “It has fulfilled my greatest dreams. I highly enjoyed myself.”
It was myself and Lauren who took the lead on the direction of the video. Producer Lauren explained; “It was essential to preserve the integrity of our teams, so production had to be really slick.” I think we can safely say we achieved this.
The video will hit the big screen on the London demo day where it will be played to investors before the teams give their pitches. But you can feast your eyes on the special preview here.
For many years now viral videos have caused a sensation on youtube, vimeo and other social networking sites. It’s these videos that somehow catch people’s attention making them a great business-marketing tool. But what makes a successful viral video? We found the secret its called Buyral;
So for those who would like to follow our lead, heres a few tips;
Focus on the storyline – videos need to have a clear story for the viewer to follow. Anything too complicated will have the audience clicking to another video.
Know your audience – remember to keep the content of your video specific to your audience. As a business marketing tool, a quality audience is more important than the quantity of people that watch it.
Keep it tight – on average, the length of a video on YouTube is approximately 4.12 minutes long. The longer the video, the less chance someone will watch it till the end.
Use comedy – adding a little humour does wonders for making something viral. But be sure not to take it to far and keep the topic light-hearted.
So there you have it, an example of what we like to call a show stompingly successful viral video and a few tips to help you along your way to becoming the next big thing on the internet, (like us).
Blog by Journalist, blogger and Oxygen Accel Intern, Monie Kaur