Alice Regester founded 33Seconds, a specialist PR and Social Media Marketing agency in January 2011. She has more than 12 years PR & communications experience, including developing and implementing the launch strategy for pioneering internet TV platform, Joost. In 2007 she joined MySpace as UK Comms Director and oversaw every aspect of the social network’s communications, from corporate and consumer to product and trade. Most recently she has devised the European and US communications strategy and execution for fast-growing audio platform, SoundCloud, who are now one of 33Seconds’ founding clients.